How does Deezer work: It’s Importance Explained

If you love listening to music, you are not alone. Today, more and more people are switching from physical formats to Audio streaming services and the reason is simply the easy access and fast access to millions of old or new music tracks. One can easily discover new music albums and hunt for old favorites at a tap on the touchscreen. There is a wide range of streaming services available on the web offering a huge catalog of music that can be streamed over the internet or downloaded to listen offline. One such streaming service provider is “Deezer”. Let’s explore the Deezer Business Model in detail and get our answers to “How does Deezer work?” and “How does Deezer make money?”. 

Deezer- The History

In 2017 (the year when Deezer was launched), Deezer had not made any contracts with the major music labels and that was the reason behind its limited tracklist or playlist. It took more than two years to come up with an agreement to be signed with the four largest labels and some other smaller ones. Since its launch, the website saw heavy traffic which was continuously increasing, and then finally in December 2009, Deezer had more than 7 million users. An amazing record! Isn’t it? This achievement of Deezer attracted some of the prominent investors who were wondering “How does Deezer work?” and “How does Deezer make money?”. As soon as they got their answer, some investors were highly impressed with the Deezer Business Model including AGF Private Equity and CM-CIC Capital Prive. They were then ready to invest in this startup and from this investment, Deezer secured $8.4 million in funding.

On 5 November 2009, Deezer came up with a three-tier business model that allowed users to continue with basic free web streaming and two other subscription services. In those subscription services, users had to pay €4.99 monthly to listen to higher-quality music without ads and the other subscription offered monthly access to downloadable applications for computers, Android, BlackBerry, and iOS by paying €9.99.

How does Deezer work?

Many eager readers are willing to know “How does Deezer work?” So, here we are going to discuss its working process. Keep reading to further understand “How does Deezer work?” and “How does Deezer make money?”.

Deezer works similar to any other music streaming website/app. The user has to first create an account and login through any of the available devices. It has two types of users’ i.e., “premium” and “elite”. The company offers the best experience to its Premium users in the app as they can stream ad-free music with the web players on either major smartphone platforms, iOS or Android. Talking about the elite users, Deezer provides them special access to their Sonos systems where the users can check their favorite tracks in ultra-crisp HD sound.

If you’re willing to start your music streaming service similar to Deezer – you should go with Deezer Clone which has customized features to let you roll with your own online music streaming service business.