WHAT IS CONVERSION RATE OPTIMIZATION? Ways to get more traffic into sales with CRO Services.
What is Conversion Rate Optimization? You know I love two things in a blog: stats and definitions. I started out with a stat (there are more to come, obviously) so let’s define CRO: CRO, or conversion rate optimization, is the practice of increasing the number of visitors that complete a predetermined conversion activity. CRO isn’t just ONE thing, it’s many things strung together to make a strategy. Just like SEO isn’t just link building, CRO operates on many levels at once from UX to content marketing to pay per click to automation tools. It’s a mood, it’s a look. The easy bake oven version of it is that it’s the strategy you implement to help increase the number of conversions you’re getting on your website, landing page, social ads, email, app download, etc. Why is it a thing? Because, at the end of the day, while there are many metrics and KPAs you can measure to chart the efficacy of your marketing efforts, conversions are sometimes the only thing that really matters. ...